Ultimate goal is to drive foot traffic to the restaurant and to create awareness among the local crowd, tourists, and NRI.
Objective!
Obstacles!
– New to the market during the COVID pandemic.
– No Dine-In while launching.
– Plenty of competitors as its located in a major tourist attraction.
– Pouring inquiries for biryani, which NTM does not serve.
Strategy!
– Brand tone and positioning using hand-drawn illustrations, and traditional patterns helped to connect the brand with the right audience.
– Multiple ad campaigns with bilingual creatives proved colossal in increasing foot traffic.
-The utilization of influencer marketing with the unique concepts also helped for a good reach in a shorter period.
Results
NTM has grown to be a leading Tamil heritage cuisine restaurant in the Pondicherry market. People from other cities who visit Pondicherry has marked NTM as a must try restaurant in their reviews. Remarkably more than 150 reviews with a 4.1 rating in major online food servicing apps like Swiggy and Zomato has attained only through paid ad campaigns within 4 months.
Ad Insights
Campaign Duration: 5 months
Impressions: 8,237,920
Reach: 2,270,032
Note: All the provided Data are based on the report generated from their respective platforms. Mentioned numbers represents people.
FEW WORDS FROM THE OWNER – NTM
The Grafician team is very creative and provides valuable input.