The Arasan clothing company is an Indian clothing line for men with international standards. Its goal is to become the market leader in providing affordable men’s wear by franchising all over India.
Objective!
Obstacles!
– Insignificant brand awareness.
– Challenging franchise model from its competitors.
– Though formed in early 2019, the brand has to be entirely revamped with a new name and positioning.
– Both B2B & B2C audience targeting was quite difficult due to the price segment.
Strategy!
– Considering B2B segment, a landing page was created with all-sufficient detail that an investor might require.
– Considering B2C segment, an E-commerce website has been constructed for retail sales.
– Lead Generation, Store Visit, Reach, Website Traffic, and Re-targeting have been carried out on Facebook, Instagram, Google, and Youtube every month for mass reach.
– Providing traditional marketing offer concepts and creatives to grab the attention of the native crowd.
Results
Leaning on TG’s digital marketing strategy, The Arasan has grown with over 12+ stores across Tamil Nadu. A well-established website and digital plan have driven up sales and increased the brand’s growth.
Ad Insights
Campaign Duration: 7 months
Impressions: 16,222,780
Reach: 9,521,897
Note: All the provided Data are based on the report generated from their respective platforms. Mentioned numbers represent people.
Few Words from the Director – The Arasan Clothing Company
The Grafician is the reason for all our franchise store opening. Outstanding creatives and strategies.